Olga Hoffman, London, Great Britain
Fake and theatrical emotions like from old movies, surrealism, dreams, fairy tales and everyday life are the inspiration for Olga Hoffman's photography.
Each image is carefully thought through before the shoot. Then the set is built. The photographer is trying to capture a particular moment, mood, facial expression of the photographed person.
To achieve this effect sometime the model is splashed with cold water, scared or simply surprised. In other situation the photographer invites the model for a dinner and slowly takes pictures while the model is eating.
The most important thing for Olga Hoffman is to create an unreal image in a very real surrounding. It is like coming back to our childhood when the little things used to scare us and the world around us seemed to be weird and full of magic.